Colgate Total Advanced Deep Clean Toothpaste 75ml - fluoride toothpaste - cleans deep in hard-to-reach places - superior 24 hour bacterial defence* - fights plaque bacteria 3x more effectively**

I broke my neck aged 19 and was left paralysed and in a wheelchair. As a consequence I've to take a lot of medications nearly all of which have a burning effect on my tongue. This has left my tongue extremely sensitive to anything hot or spicy so I avoid them.I' found a lot of toothpaste especially ones with minty flavours or any that had coloured stripes in them burnt my tongue, which meant I was rushing to clean my teeth so I could spit the toothpaste out as soon as possible.After trying many different toothpastes I've found Colgate Original is by far the mildest and I can finally give my teeth a good clean. I've been using Colgate Original for 20 years now and my dentist hasn't had to do anything to my teeth. He always comments on the fact I've no plaque on them and every time I see him he tells me to keep using whatever it is I'm using to keep my teeth so good.These tubes of toothpaste are so easy to get every bit out of them. I love the flip up cap as its easy to open and close and the toothpaste doesnt squirt out all over the top of the tube, compared to screw on caps which often I often ended up not getting the lid back on at all because there was so much toothpaste around the whole of the rim.So I've no hesitation in recommending this toothpaste and this multi pack is excellent value for money.

Nice toothpaste good value and does it's job form a trusted brand. Last a while good thickness and feels nice.

Cleans teeth really well. Has a nice fresh taste. Lasts a long time.

Great stuff

Nice toothpaste for a decent price. Foams up nicely and is fresh good taste foams nicely for a deep clean.

Excellent.

Love this toothpaste, and the price is brilliant

I’ve been using Colgate Total Original for over15 years now, and this 4-pack is my go-to refill. I first chose it after my hygienist suggested a toothpaste with broad-spectrum antibacterial action due to minor gum inflammation and recurring plaque around the back molars. What sets this apart is the inclusion of dual zinc antibacterial technology, which aims to reduce bacteria not just on the teeth but across the tongue, gums, and cheeks as well. In real-world use, I’ve noticed that it genuinely does help reduce that “morning mouth” feeling. After brushing with this before bed, I wake up with significantly fresher breath and far less residue on the tongue.I’ve used this toothpaste exclusively for several 3-month cycles and tracked how it affects my oral health, particularly in relation to gum bleeding, plaque buildup, and breath quality. My dentist mentioned visible improvement in gum resilience after the first six weeks. The formula, which includes zinc citrate and zinc oxide in tandem, seems to slow bacterial regrowth quite effectively. I also tested its whitening claims and while it doesn’t have the harsh abrasives or peroxides found in whitening pastes, it does maintain a clean, natural white over time by preventing stain buildup from tea and coffee. The fluoride content is typical for Colgate—around 1450 ppm—and contributes to reliable enamel support.That said, the formula is not mild. If you have any issues with tooth sensitivity or reactive gums, it’s best not to use this twice daily indefinitely. In my case, after about five weeks of consistent use, I noticed some minor stinging in the gumline and slight sensitivity near a molar with exposed dentin. My solution was to alternate this with Colgate Sensitive Pro-Relief or Sensodyne Repair & Protect—using Colgate Total in the evening (for the overnight protection) and a gentler sensitive formula in the morning. That routine gave me the full antimicrobial benefits without the irritation, and I still use it that way today.I’ve also combined this toothpaste with a soft-bristle brush and a basic fluoride-free mouthwash to avoid layering on too many actives at once. It foams moderately and rinses cleanly, leaving a cool mint aftertaste that doesn’t burn or linger unpleasantly like some strong gels do. It’s worth noting that you only need a small amount—about a pea-sized blob per brush—as the texture spreads easily and clings to the brush head without slipping off. I did a rough estimate, and each 100ml tube lasted me around five to six weeks with twice daily use, so the 4-pack easily covers six months as claimed.The packaging is basic but recyclable, and the flip-top caps are firm and leak-proof. I store mine standing upright to avoid that annoying crust around the nozzle, and so far that’s worked well. For those tracking environmental impact, this version is also free from alcohol and uses a largely recyclable outer box and tube (though the cap still needs removal).Overall, Colgate Total Original is a smart choice for users who want a well-balanced toothpaste with proven antimicrobial benefits, and it’s particularly well-suited to those managing plaque, gingivitis, or frequent bad breath. However, if you have sensitive teeth or gums, I’d strongly recommend alternating it with a gentler paste or using it only once a day. With that small adjustment, it becomes a genuinely effective tool in a long-term oral care routine. Think of it less as a one-size-fits-all solution and more as a daily defence formula—something to use strategically for whole-mouth protection rather than just brushing for fresh breath.